RLA News & Views

Joyce Cruts - Nominee to Leaders in Supply Chain Awards 2024

Reverse Logistics Association

May 6, 2024

Congratulations to RLA Member, Joyce Cruts for being nominated for the 2024 Leaders in Supply Chain Award!  Joyce is the VP of Supply Chain & Operations at ACER, but has also been a committed member, speaker and industry leader of RLA since 2015!  Joyce will be kicking off our 2024 RLA EMEA Summit in Amsterdam as our day 1 Keynote Speaker.  We congratulate you on this honorable nomination Joyce!  

About the award:  For the Leaders in Supply Chain awards, Top 30 Supply Chain Leaders are recognized for their successful work in digitizing operations, decarbonization, and sustainability and for creating a diverse and equitable environment for the supply chain teams to excel in.

In selecting the Top 30 Supply Chain Winners, the case study submissions will be rigorously evaluated and ranked by a prestigious jury formed by industry authorities from various regions worldwide. The winners are leaders who drive positive changes in the supply chain industry beyond their teams and organizations. Therefore, at the Leaders in Supply Chain awards, we extend an invitation to over 2000 C-level executives to vote for the remarkable leaders.

About Joyce:  

Joyce Cruts Vice President of Supply Chain & Operations for Acer America Corporation is responsible for leading the company’s E2E Supply Chain & Operations for the Americas, including their reverse. She has over 20 years’ experience resolving complex operation processes in consumer electronics. Joyce relocated over 10 years ago to the United States from Italy to uplift the North American region ‘s Consumer Returns. The vision was to reduce returns and lessen the impact of manufactured goods on the environment, the goal: zero landfill waste, at the same time, it was her mission to improve consumer satisfaction rates. The approach she uses sounds simplistic: Foster teamwork, listen carefully, look at the facts and use a “handshake approach” with departments and external teams. Many people are extremely focused on the ‘how’ and ‘what’, however she has observed the ‘why’ is of key importance. When you understand the ‘why’, the ‘how’ and the ‘what’ follow organically, and with easier buy‐in. When done right, there is nothing that cannot be accomplished. She believes early career experiences have led her to this moment of working as a global citizen and business executive. Having lived in multiple countries like The Netherlands, Italy, Norway, Hungary and Czech Republic, speaking multiple languages, leading multiple roles within the industry has given her a unique perspective for innovative change. Travelling for business around the globe, learning and understanding how to negotiate and approach other cultures, has been another crucial factor to her success. She completed a dual degree program in International Marketing and International Management, as well as an Erasmus-degree in International Economics. This has helped her to be well‐balanced in a wide variety of aspects. She is a member of the Reverse Logistics Association (RLA) board as well as Co-Chair of the Consumer Products Committee. Thinking of how she can contribute more to Planet Earth and the community includes a mindset of sustainability. “We have ONE earth. We are all human beings living on this planet and we all need to take care that our children can continue to live on this planet in harmony and peace.”