RLA News & Views

How return policies affect reputation, customer loyalty

August 10, 2020

RLA SmartBrief 8/12/2020 Top Story:  Retailers' return policies and practices can influence how they are perceived by customers, according to Thomas Robertson of the Wharton School at the University of Pennsylvania. He notes that consumers typically expect easy returns and are caring more about the environmental impact of how returned items are handled.

Full Story:  https://knowledge.wharton.upenn.edu/article/high-cost-of-returns-should-retailers-rethink-policies/