RLA News & Views

ReturnQueen: What Amazon and Other Online Retailers Are Missing to Drive Growth

May 1, 2023

Customers certainly want to be sure they can return items easily and conveniently if unsatisfied with a purchase. A complicated returns process for many people negates the benefit of shopping online in the first place. But, ultimately, nothing much has changed in the category, whether it's free returns, being able to download a barcode, or tracking a package on its way back. A sea of sameness from one retailer to the next; it's free; here's a label, take it to UPS, or pop it into a FedEx drop box. A herd mentality, table stakes, at best...

That said, we are witnessing the beginning of a wave of third-party businesses emerging – those reimagining the process of sending back unwanted goods. Among them is ReturnQueen, which acts as an interface layer between consumer and retailer, handling the legwork associated with preparing a return.

Launched in 2021 by Dasya Katz and Daphna Englard, two moms with kids, hectic schedules, and endless items to return, they thought: Wouldn't it be nice if you could tap a button to make all the boxes disappear – and watch the refunds roll in? Their mission was to "provide fast, easy, stress-free returns for all."

Read the full Forbes article here: https://www.forbes.com/sites/allenadamson/2023/05/01/what-amazon-and-other-online-retailers-are-missing-to-drive-growth/?sh=a5dd7e263af1