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June 24, 2021
The big-box retailer and other brands have joined the space in hopes consumers find the perfect fit before purchase.
"In a simple way of saying it, if you make it easy for people to shop online, they will, and they'll [make a] return at three to four times the rate of brick-and-mortar stores," said Tony Sciarrotta, executive director of the Reverse Logistics Association. The rise in returns directly relates to unmet expectations, and if retailers "figure out a way to make sure that you meet or exceed your customer's expectations when that package arrives on their front porch, then you've found the Holy Grail."
View the complete article here: https://www.retaildive.com/news/will-virtual-fitting-rooms-push-walmart-to-the-fashion-forefront/602245/