Hi this is Joyce Cruts, the VP of Supply Chain & Operations for Acer America Corporation. I am a proud member of the RLA board as well as Co-Chair of the Consumer Products Committee. I am a Solution-driven Operations Leader with nearly 20 years of demonstrated expertise in the execution and management of complex operations processes in the consumer electronics business. Strategic thinker with focus on resolving complex business challenges end-to-end, implementing new approaches, and developing short and long-term strategies to achieve business critical goals. During the years I gathered extensive knowledge of all facets of the consumer electronic business in local markets and abroad. I am passionate about promoting sustainability and "green" supply chain methodologies to serve a higher level of social responsibility. By strategically optimizing the supply chain via reducing non-value added processes, eliminating redundancies and inefficiencies, I can fulfill this passion while making the best fiscal decision.