Guennael Delorme



Guennael is currently a Principal at CE/LX Advisory (Consumer Electronics / Life Extension) after 5 years as General Manager of the Trade-In & CPO business unit at Samsung Electronics. There, he and his team created the first OEM-backed CPO (Certified Pre-Owned) phone anywhere in the world, before building a complete trade-in program capability for Samsung, from campaign creation to reverse logistics, to triaging & refurbishing, to reselling in auctions, insurance companies and at retailers across the US. Just in 2020, these programs generated hundreds of millions of US$ of incremental revenue for the company, and units across the global Samsung organization are taking the lessons learned to create their own programs.

After another year as Head of Planning & Logistics for Samsung Retail, Guennael recently left the company and is focused today on helping clients build Trade-In programs and optimize their asset recovery + recommerce capabilities. Before Samsung, Guennael was a consultant with The Boston Consulting Group. Today, he resides in Dallas with his family and an adorable COVID puppy who runs the show.

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5109 Watch Hill Circle
Plano, TX 75093
United States
Committee Role Start End
Service, Parts & Warranty Committee Member 5/19/2021
Recycling & Sustainability Committee Member 4/26/2021
Consumer Products Committee Member 3/1/2021
Wireless and Mobility Committee Member 1/7/2021