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Publisher: Rich Bulger
Published Date: 2024

Going Circular: The Evolution of Reverse Logistics into a Competitive Weapon
Explore the transformative power of reverse logistics in 'Going Circular: The Evolution of Reverse Logistics into a Competitive Weapon' by Rich Bulger.
This book explores concept of how reverse logistics is transforming from being a “necessary evil” into a dynamic driver of profitable growth and sustainability. In Going Circular: The Evolution of Reverse Logistics into a Competitive Weapon, Rich Bulger redefines reverse logistics and presents it as a crucial component for boosting revenue, enhancing customer experience, and supporting the circular economy. Comprising seven chapters and three “reUse” case studies, Going Circular is a must-read for professionals that are looking to integrate reverse logistics into their evolving business strategies. By using this insightful guide to integrate reverse logistics into sales, marketing, and customer retention, Going Circular will help businesses on their path to both sustainable transformation and increased profitability.

Katie Schoolov, Senior Producer at CNBC has been reporting on the nasty, wasteful problem of returns as the numbers continue to break records: $761 billion in returns last year (more than the entire spend on national defense) and 5.8 million pounds of landfill waste. She was finally able to get this exclusive interview with Amazon's head of North American returns, Cherris Armour, in her first ever public interview. Watch to hear all the ways Amazon is working to solve the problem by reselling, donating and liquidating returns.

When this book was originally published it was one of the first research works examining reverse logistics and it costs and practices. Now, more than 20 years later, it is still relevant and can provide managers and students with a map of how to manage their reverse logistics processes and function.

This report is about opportunities. Opportunities to create prosperity through positive environmental impact. Opportunities to develop businesses models that create job growth and investment. Opportunities to create an economy that allows us to REDEFINE our relationship to the planet.